Why is blogging valuable for companies? I’m speaking at Harvard Business School this week about this topic on a panel about media today and in the future. (One of my areas of expertise is baby boomers—a jumbo demographic boomers are trying to reach. One way is through content writing like a blog on a company website.)
Check back later for more (after my talk) about why blogging can be so effective for businesses. In the meantime, here are three reasons:
- Positions you as a thought leader
- Creates a business opportunity to engage readers
- Humanizes the company—You’re not just peddling a product, you care about me!