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Content Writing: The Benefits of Blogging

Why would a company that focuses on baby boomers and seniors–or really any demographic–want to have a blog? Blogging can be a powerful tool for businesses. Because I blog for many companies, I spoke at  Harvard Business School recently on a panel about the value of corporate marketing. Rather than repeat its benefits, I thought I would share a slide I created for the event.  It says it all!

 

 Slide1

 

 

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