Baby Boomers and Aging
I specialize in companies that have products and services relating to housing, elder caregiving and older adults. My target audience is often the baby boomer adult children. As a boomer, adult child, and long-distance caregiver to aging parents, I understand this market well.
My strength lies in my ability to take complicated, technical or seemingly dry concepts and turn them into crisp, easily understandable and clever copy. I pride myself on being easy to work with—and fast!
- content writing
- content creation
- web content
- marketing materials
- media kits
- print and online articles
- ghost writing
Clients have included Johnson & Johnson (web content), Intel-GE’s Care Innovations (blog), Columbia Pictures (white paper) Tufts School of Medicine, Duke Medical School, Yale School of Medicine (print stories), Harvard University (news, profiles, articles, fundraising brochure), MetLife Mature Market Institute (reports and a monthly online newsletter), MobileHelp, a medical alert/GPS mobile service (web content), JPMorganChase (media kit), The AARP Foundation (marketing brochure), AARP.org (a weekly blog for family caregivers), CareLinx (press release, web content as well as strategy).
Other assignments: print content for Transamerica’s retirement website securepathbytransamerica.com, executive summary for Boston College’s Center on Aging & Work and web profiles for Encore.org.