Areas of Expertise


Are you a start-up or an established company or publication? I blogged weekly for AARP on family caregiving for more than two years and have blogged for and HuffingtonPost’s over 50 section. I also write corporate blogs for companies that target baby boomers and seniors in the digital health and aging field. I recently wrote 20 posts for Intel-GE’s Care Innovations.

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Content Writing

I handle a full range of writing needs for companies, organizations, and institutions that focus on adult children, elder caregiving, retirement,  aging in place technology, baby boomer and senior housing, and other major issues relating to the age 50+ demographic.I do: content writing, both online and in print; content creation; consulting; blogs; brochures; features; Q & A’s; executive profiles; newsletters; marketing materials; media kits; reports; and ghostwriting. I also write for custom publications and alumni magazines.




Consumer Writing

I am an award-winning writer (min Award for best single article in a consumer magazine) with more than thirty years of experience. I write for the country’s top magazines, newspapers, and websites, and am the author of two books. I contributed a chapter on boomer and senior housing to the recently released Not Your Mother’s Retirement. I have reporting experience writing a weekly Sunday news section for The Boston Globe for seven years and weekly news and lifestyle pieces for AARP.



Corporate Communications

I specialize in companies that have products and services relating to housing, elder caregiving and older adults. My target audience is often the baby boomer adult children. As a boomer, adult child, and long-distance caregiver to aging parents, I understand this market well.

My strength lies in my ability to take complicated, technical or seemingly dry concepts and turn them into crisp, easily understandable and clever copy. I pride myself on being easy to work with—and fast!

  • content writing
  • content creation
  • blogs
  • web content
  • brochures
  • newsletters
  • marketing materials
  • media kits
  • print and online articles
  • reports
  • ghost writing

Clients have included Johnson & Johnson (web content), Intel-GE’s Care Innovations (blog), Columbia Pictures (white paper) Tufts School of Medicine, Duke Medical School, Yale School of Medicine (print stories), Harvard University (news, profiles, articles, fundraising brochure), MetLife Mature Market Institute (reports and a monthly online newsletter), MobileHelp, a medical alert/GPS mobile service (web content), JPMorganChase (media kit), The AARP Foundation (marketing brochure), (a weekly blog for family caregivers), CareLinx (press release, web content as well as strategy).

Other assignments: print content for Transamerica’s retirement website, executive summary for Boston College’s Center on Aging & Work and web profiles for

Read about Sally’s other projects »