Sally Abrahms


Sally AbrahmsI am passionate about the issues of baby boomers and aging I write about—and know about first hand. I'm a professional in the field, focusing on 50+ caregiving, aging in place technology, retirement and boomer and senior housing, but also a mother of adult children, a wife to a fellow boomer, a grandmother, mother-in-law, long-distance caregiver to elderly parents and in-laws, and owner of two beloved dogs who made it into their nineties.

I am an award-winning journalist and nationally recognized expert on baby boomers and seniors. I have published in TIME, Newsweek, AARP ( AARP the Magazine, the AARP Bulletin,, The New York Times, The Wall Street Journal, ForbesKiplinger's Retirement ReportUSA Today, The Washington Post, and The Los Angeles Times, among others.

I am also a content marketing writer and consultant for companies in the age 50+ field. I write articles, marketing materials, reports, newsletters, brochures, and print and online content. A large part of my content marketing work is blogging.

I am a member of the National Caregiver Council and have sat on the Advisory Council of Long Term Care convened by Genworth Financial.

Clients have included Intel-GE's Care Innovations, The AARP FoundationJohnson & Johnson, MetLife Mature Market Institute,, JP MorganChase, Genworth, Advertising Age, MediaPlanet, Harvard University, Yale School of Medicine, Transamerica, Columbia Pictures, A Place for Mom, Imagination Publishing and , as well as the aging in place technology companies GreatCall, CareLinx, and MobileHelp. Among my projects has been a two-year weekly AARP blog for family caregivers.

I have been interviewed by the national press, including The Wall Street Journal CNN , as well as, and quoted in The Wall Street Journal's MarketWatchmsn news Psychology TodayThe Boston Globe, PBS's nextavenue.orgU.S. News & World Report, The Baltimore Sun, and Money Magazine.

I have spoken at the national AARP conference and Harvard Business School as well as at the annual What's Next Business Summit which brings together the world's top companies and organizations focused on the boomer+ marketplace. And, I have served as a mentor to the first class of the Aging 2.0 GENerator's program.

I've been enriched by what I've learned from two fellowships I was awarded in the field of aging, one from the New York Times Foundation and the other, the MetLife Foundation . I am also a recipient of a third fellowship from the Association of Health Care Journalists.

I am the winner of a min Award in the Single Article-Consumer category for a piece I wrote for Working Mother; a segment I co-produced for ABC's “20/20” was nominated for an Emmy Award. Most recently, I received the Community Service Award from the Brookline Community Aging Network and my hometown of Brookline, Massachusetts, “for outstanding reporting on issues of aging, caregiving, boomers and housing.”

In 2015, I won a National Mature Media Award for a content marketing piece called "Healing With the Help of Community" for a company that specializes in senior housing.

I have written two books, one that was reviewed in The New York Times with a national book tour.

My latest book credits (two in 2017) are a section on aging in place technology in 80 Things to Do When You Turn 80 and several chapters in AARP’s Where We Live: Communities for All Ages.

In more than thirty-five years of writing, I have never missed a deadline. In fact, I wrote twelve pieces in two weeks for a Johnson & Johnson website!

I am active in the national writing organization American Society for Journalists and Authors (ASJA) and recently served as the Boston chapter’s Co-President. In my spare time, I love to play bridge. If I get another dog, I will return to pet therapy at my local nursing home. Aging is my life!