Sally Abrahms: Freelance Writer / Editor

Focus: award-winning writer and expert on Baby Boomers and Aging for consumer and corporate clients. Specialize in Caregiving, Housing, and Aging in Place Technology. Also content writer.

Clients: national magazines, newspapers, websites, and companies with products and services in the baby boomer and seniors/aging field as well as content companies. 

Blogging: AARP, the Huffington Post and Intel-GE Care Innovations. Guest blogger for Forbes.

In the Press: radio interviews on boomer housing with The Wall Street Journal (listen here) and CNN (listen here).

Fellowships on Aging: the New York Times Foundation and the MetLife Foundation.

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Sally's Blog

Caregiving and Technology: Can You Say “Cutting Edge?”

Technology allows caregivers peace of mindLots in the press lately about how technology is helping seniors grow old at home and feel safer, more socially connected and stimulated—and giving their boomer children peace of mind. I’ve written my share of stories on the subject, including one recently for AARP they provocatively titled “Is This the End of the Nursing Home?” about the cool technologies that allow people to grow old at home.

I wrote another on tech tools for caregiving after speaking and moderating a panel on boomer and senior housing—fun with Cathy Smith on the panel from Google talking about trends the company is seeing– at the What’s Next Boomer Business Summit in San Diego. Entrepreneurs, venture capitalists, national experts, and companies with products and services in the aging field met to learn about the latest technology, network and cross-pollinate. It was fascinating!

If you want to keep current (a good idea!), the best resource I know is industry analyst Laurie Orlov’s website Aging in Place Technology Watch.

And talking great resources, check out the newly released Not Your Mother’s Retirement. It covers work, travel, exercise, spirituality, and caregiving. But I save the best for last. I wrote the chapter on housing. 

 

 Google Images via newsbuzzz.com

Clients

Newsweek
TIME
The New York Times
The Wall Street Journal
Parade
AARP
USA Today
Newsday
The Los Angeles Times
The Boston Globe
The Philadelphia Inquirer

The Miami Herald
New York Magazine
Boston Magazine
The Congressional Record
New York Daily News
The AARP Foundation
Johnson & Johnson
Harvard University
Columbia Pictures
Huffington Post
The Atlanta Constitution

Citibank
JP Morgan Chase
Yale School of Medicine
Duke Medical School
Tufts School of Medicine
msnbc.com
Intel-GE Care Innovations 
aplaceformom.com
newsweek.com
forbes.com
A
dvertising Age

 

Ladies’ Home Journal
Family Circle
Working Mother
AARP/Workforce

MetLife Mature Market Institute

Transamerica
Encore.org
Kiplinger’s Retirement Report
Second Act
PBS’ nextavenue.org
USC 

Areas of Expertise:
Aging and Baby Boomers ›
Health and Medicine ›
Work ›
Education ›
Family/Pets ›
 

Award-winning writer specializing in aging and baby boomers for national and custom magazines, the web, companies, and organizations.

Print and Internet: features, news, Q & A’s, profiles, and ghostwriting. Author of two books, including a national book tour.

Corporate Communications: web content, brochures, newsletters, media kits, reports, executive profiles, marketing materials, advertorials, and features.

Check out my latest work for AARP, inspiring people age 50+ for TIME, and my MetLife report on purpose in later life.

Recipient of two fellowships on aging from the New York Times Foundation and the MetLife Foundation.

Blogger for the Huffington Post's new Huff/Post 50 section.


 
Clients

Newsweek
TIME
The New York Times
The Wall Street Journal
Parade
AARP The Magazine
USA Today
Newsday
The Los Angeles Times
The Boston Globe
The Atlanta Constitution
The Philadelphia Inquirer
The Miami Herald
New York Magazine
Boston Magazine
The Congressional Record
New York Daily News
The AARP Foundation
Johnson & Johnson
Harvard University
Columbia Pictures

Citibank
JP MorganChase
Yale School of Medicine
Duke Medical School
Tufts School of Medicine
msnbc.com
women.com
oxygen.com
grandparents.com
eons.com
jugglezine.com

Ladies' Home Journal
Family Circle
Working Mother
AARP/Workforce
MetLife Mature Market Institute
Transamerica
HealthyStyle
Civic Ventures
whatsnext.com
Second Act